Cookie Policy

Last updated: 7 September 2026

Susan Whymark Funeral Service Ltd uses cookies and similar technologies on
www.susanwhymark.co.uk to help the website function correctly,
support website features, understand how visitors use our website, improve
website performance and, where applicable, support third-party services such
as analytics, advertising and embedded content.

What are cookies and similar technologies?

Cookies are small text files that are placed on your device when you visit a
website. We may also use similar technologies, including session storage,
local storage, tracking pixels, scripts and tags.

These technologies can store information on, or access information from,
your device. They are subject to applicable UK privacy and electronic
communications requirements, including the Privacy and Electronic
Communications Regulations (PECR).

How we use cookies and similar technologies

Depending on the technologies used on our website, we may use them for the
following purposes:

• Essential:
  Technologies that are necessary to provide basic website
  functionality, security or a service you have specifically requested.
• Functionality:
  Technologies that support particular website features or remember
  preferences.
• Analytics and measurement:
  Technologies used to understand how visitors use our website and
  measure website performance and interactions.
• Advertising and measurement:
  Technologies that may be used by Google or other third parties for
  advertising-related measurement, conversion measurement or related
  functionality.
• Embedded content:
  Technologies associated with third-party services embedded into our
  website, such as Google Maps.

Where required by law, non-essential cookies and similar technologies will
only be activated after you have provided valid consent.

Cookies and similar technologies identified by our latest website scan

The following cookies and technologies have been identified during our latest
website review. The technologies used on the website may change from time to
time, so this list may also change.

Name	Purpose	Provider / Service	Type	Expiry / Duration
wordpress_test_cookie	Used by WordPress to check whether the browser accepts cookies.	www.susanwhymark.co.uk / WordPress	HTTP cookie	Session
wpEmojiSettingsSupports	Used by WordPress in connection with emoji functionality.	www.susanwhymark.co.uk / WordPress	HTML session storage	Session
p.gif	A tracking/resource request associated with Adobe Typekit (Adobe Fonts) was detected during the website scan. The exact purpose and retention should be verified against the current Adobe Fonts configuration.	p.typekit.net / Adobe	Tracking pixel / resource request	Session / subject to provider configuration
_ga	Used by Google Analytics to distinguish users and help measure website usage.	Google Analytics	HTTP cookie	Typically up to 2 years, subject to Google and browser settings
_ga_#	Used by Google Analytics to maintain session and measurement information.	Google Analytics	HTTP cookie	Typically up to 2 years, subject to Google and browser settings
_gcl_au	Used by Google advertising and measurement technologies for advertising-related measurement and conversion measurement.	Google	HTTP cookie	Approximately 3 months, subject to configuration
gcl_ls	Google-related local storage was detected during the website scan. Its precise purpose should be verified against the current Google Tag / Google Ads configuration.	Google	HTML local storage	Persistent / subject to provider configuration

Google Tag Manager

Our website currently uses Google Tag Manager to help manage
website tags and third-party technologies.

Google Tag Manager itself is a tag-management system. The technologies
loaded through Google Tag Manager may place cookies, use local storage or
otherwise collect information depending on how the tags are configured.

We therefore review the technologies deployed through Google Tag Manager and
apply our cookie-consent requirements to any non-essential technologies.

Google Analytics

We may use Google Analytics to understand how visitors use our website and to
help us measure and improve website performance.

Google Analytics may use cookies such as _ga and
_ga_# to distinguish users and maintain information about
sessions and website interactions.

Where consent is required, Google Analytics and its associated non-essential
storage technologies will only be activated after the required consent has
been provided.

Google advertising and measurement technologies

Our website may use Google advertising and measurement technologies. These
may include technologies used to measure interactions with our website,
advertising performance or conversions.

The presence of a Google advertising or measurement technology does not
necessarily mean that personalised advertising is displayed to you.

Where applicable law requires consent, these technologies will only be
activated after you have provided the required consent.

Google Maps and embedded content

Our website includes embedded Google Maps to help visitors find our funeral
homes and branch locations.

When Google Maps or other third-party content is loaded, the relevant
third-party provider may process technical information and may use cookies
or other storage and access technologies.

Our contact page currently contains Google Maps embeds for our branch
locations.

Adobe Fonts / Typekit

Our website may use fonts provided through Adobe Fonts (formerly known as
Typekit).

When fonts or related resources are requested from Adobe’s services, Adobe
may receive technical information associated with the request, such as
information about the browser or device making the request.

The exact technologies and processing associated with Adobe Fonts may change
depending on the configuration of the website and Adobe’s services.

Managing cookies and similar technologies

Where required by law, non-essential cookies and similar technologies will
only be used after you have provided valid consent.

Our cookie consent mechanism allows you to choose whether to allow certain
categories of non-essential cookies and technologies.

You can change or withdraw your cookie choices at any time using the cookie
settings available on our website, where provided.

You can also control or delete cookies through your browser settings.
Please note that blocking or deleting certain cookies or storage technologies
may affect some website functionality.

Consent

Under applicable UK privacy and electronic communications law, we will obtain
consent before using storage and access technologies where consent is
required, unless an applicable legal exception applies.

Non-essential technologies will not be pre-enabled where valid consent is
required.

Continuing to browse or use the website by itself does not constitute valid
consent where consent is required.

Third-party services

Our website uses or may use services provided by third parties, including:

• Google Analytics
• Google advertising and measurement services
• Google Tag Manager
• Google Maps
• Adobe Fonts / Typekit
• WordPress and related website functionality

These third parties may process information in accordance with their own
privacy policies and terms.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the
cookies, storage and access technologies, third-party services or other
technologies used on our website, or changes in applicable legal
requirements.

The latest version will always be published on this page.

Contact Us

If you have any questions about our use of cookies or similar technologies,
please contact:

Susan Whymark Funeral Service Ltd
Email:

susan@susanwhymark.co.uk

Eye: 01379 871168
Harleston: 01379 851253
Diss: 01379 831332
Framlingham: 01728 723448

Website:

www.susanwhymark.co.uk

For information about how we collect and use personal information generally,
please see our

Privacy Policy
.